Durex joined forces with (RED) and The Global Fund to fight AIDS in South Africa. Through special-edition (DUREX)RED condoms, Durex and (RED) together raised awareness and vital funds to make a difference and help empower Gen Z and Millennial women to live a happy, healthy life.

id created the concept, wrote the narrative and art directed the content which became a provocative consumer campaign fronted by Zara Larsson, alongside Thandie Newton, Christian Navarro, Tyler Oakley and other global influencers – all asking us just one thing – to Give A F**k to fight AIDS.