On The Couch...with Sameeha Choudhury

Welcome to 'On The Couch' - where we get to take a deep dive, (or shallow paddle) into the creative minds and lives of those working at id. We will be continuing this regular series with Sameeha Choudhury - Junior Designer.



Sameeha! Tell us about yourself in no more than 5 words. Easily distracted, curious and creative.

So tell us, when did you decide you wanted to be a graphic designer? I knew I wanted to be a graphic designer, as it would be a field where I could express my creativity everyday. Plus I’d be able to make things look cool, and get paid to do it! I've been designing for as long as I can remember, whether it was in the form of illustration, 3d modelling, painting, or even textiles. I've always had such enjoyment out of making things, and using design to tell a story. With graphic design there are so many areas you can explore, from typography to web design. Having the freedom to try so many creative processes sounded exciting, and eclectic.

Junior Designer at freuds id, right? How's that working out for you? It’s going great so far, and I’m learning so many valuable skills along the way! Discovering I have a knack for certain things which I hadn’t realised before (After Effects, I’m looking at you).


I have a lovely team who support me, and never make me think that any question is ever too silly. It’s great to learn from so many talented individuals and be in an inspirational environment.


You've been at freuds for some months now, what's been your favourite project so far? My favourite project has to be the McCain x Family Fund annual report which went up in April 2021. It was a very rewarding brief and was super cool to see it go live on their website. It was playful and creative, and I had so much fun coming up with the identity for it, also knowing it was for a great charity was the cherry on top.

Is there anything that you would tell your newly graduated self, if you had the chance? Ignore the post graduate doom and gloom, things will get better! It’s not a race so just go with the flow and do things that make you happy. And finally, If you could see a measuring scale above people’s heads, what would you want this scale to measure? Their status in society, their level of happiness, their wealth, etc.? As cheesy as it sounds, I’d like to see a scale measuring people’s happiness. See if there’s anything I could do, to just make their day a little bit better.