Identity, brochure and website design for historic redevelopment project in Farringdon.
18-20 St. John Street began life as a sausage casing factory in the heart of Farringdon, an area famous for its livestock markets. In its new guise as a contemporary office space, it was in need of a fresh identity.
The final design encompasses elements of colour inspired by Smithfields Market such as ‘copper roof green’, ‘apron blue’, and ‘marble white’. The wordmark draws inspiration from the round feature window in the building with the ‘o’ accented by the underscore and the stacked numbers take inspiration from old weights and measures.