Identity and content for Terrence Higgins Trust, launching with National HIV Testing Week.

The Terrence Higgins Trust is the UK's leading HIV and sexual health charity. It supports people living with HIV by amplifying their voices, and helps others using its services to achieve good sexual health. It Starts With Me is a social marketing campaign aiming to cut new HIV transmissions in England.

id refreshed the Terrence Higgins Trust’s It Starts With Me brand with new messaging, photography, colour palette, typography and graphic elements. We then created a full suite of campaign materials & templates in the new visual styles with guidelines to produce further assets for future campaigns.