Identity, web design and content for one of the most important issues facing humanity today.

Jane Goodall, Founder of the Jane Goodall Institute and UN Messenger of Peace, is on a mission to give our planet a new reason for hope, with Trees for Jane. The project aims to help protect, restore and plant trees that will make a real difference to our climate, while creating a better world for all living creatures.

id created a visual identity for the project, which includes logo, typography, and a verdant colour palette used across the website and social channels.