Unleashing Human Power To Do The Extraordinary

Design for a new book from one of EY's leading luminaries.

George Brooks examines how, in order to transform, companies must anchor their decisions to eight traits that enable humans to do the extraordinary: trust, meaningful purpose, collective cooperation, imagination, resilience, compassion, happiness and transformative practice.

id worked with EY to craft George Brooks’ words into a visual, thought-provoking book.