Social media identity, motion and content creation for the newest shoppable social network.

Alongside the social team at Freuds, id developed the social media brand identity and ongoing content calendars ahead of the launch of the WeShop app and website.

The identity was built for digital-first platforms with a modular approach and vibrant palette that brought to life the array of products on offer.

Colour palettes, compositions and social-first templates were crafted to highlight the product categories and capture a sense of excitement and energy.