AB InBev 100+
Brand identity, logo design and social media assets for an initiative surrounding some of the most pressing global sustainability issues.
Brand Identity, Art Direction
Today's biggest sustainability challenges can't be solved by one company alone.
The AB InBev 100+ Accelerator Fund encourages entrepreneurs and innovators to come together to reach a set of targets by 2025.
id worked with AB InBev to establish a logo and brand identity for the initiative, alongside social media assets and wider collateral. The design focuses on circular iconography to communicate a feeling of 'encompassing' simplicity.
The social media cards communicate key areas where AB InBev are pledging to improve their working practices, relationships with workers and suppliers and community links.
To find out more, visit the accelerator 100+ website.