B&Q Gardener of the Year

Creating unforgettable social and video content for one of the biggest dates in the year for green-fingered garden lovers.

Focus
Digital & Motion, Social

B&Q's 'Gardener of the Year' is an annual competition that has established itself as a real highlight in the gardening calendar.

id has produced social content for several iterations of the competition, including teaser films and edits fronted by famous faces including Prue Leith and Jim Moir.

We also created social-first engagement pieces, including instagram stories that drove gardening related conversation across the community to giveaways.

To find out more about B&Q's Gardener of the Year and to take a look at the incredible entries, including this year's winner, head to the website.