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B&Q - A Slice of Home Life
Social media campaign highlighting key trends and insights for homeowners who are dreaming of transforming their spaces.
Digital & Motion, Social
B&Q's first ‘A Slice of Home Life’ Report looks at the different ways in which we, as a nation, are improving our homes to adapt to our changing needs.
id worked alongside the team at B&Q to amplify the key insights and trends from the report, focusing on Instagram stories to drive engagement and reveal real-time consumer insights.
The series featured a number of polls and questions using Instagram's sticker function to bring to life key points. We also developed assets for a home makeover giveaway.
You can also read the report here.