B&Q - A Slice of Home Life

Social media campaign highlighting key trends and insights for homeowners who are dreaming of transforming their spaces.

Focus
Digital & Motion, Social

B&Q's first ‘A Slice of Home Life’ Report looks at the different ways in which we, as a nation, are improving our homes to adapt to our changing needs.

id worked alongside the team at B&Q to amplify the key insights and trends from the report, focusing on Instagram stories to drive engagement and reveal real-time consumer insights.

B&Q Home look and feel static v2_Static_Report_Square.png

The series featured a number of polls and questions using Instagram's sticker function to bring to life key points. We also developed assets for a home makeover giveaway.

You can also read the report here.