Every Mind Matters 

Out of Home activation at the world-famous Piccadilly Lights and the BT Tower.

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Now, more than ever, Every Mind Matters. During Covid-19, EMM were on hand with tips to help you look after your mental wellbeing as the pandemic, and the first nationwide lockdown reached the UK.

id provided art direction and design for both of the iconic LED screens at Piccadilly Circus and the 360 degree spot on top of the BT Tower. The designs were also rolled out across major multimedia platforms, including smart TVs and consoles.

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