The  

 Future of Food 

A digital journal by freuds exploring what the future of food looks like for the next generation.

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freuds' Future of Food journal looks at the greatest challenges facing the world as it aims to feed 10 billion people by 2050. It features opinion from key figures across the industry, including the World Food Programme, KFC, Nestlé and activist and author Melissa Hemsley. 

id illustrated the print and digital journals and worked alongside a local artist to commission hand-drawn portraits of each contributor. The journals were also shared across social media channels.

You can read the journal here.

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