id  

How we created our id brand.

Whichever way you spin it, we love our logo and all that it encapsulates. Starting with the way that the id logo beautifully rotates into an eye. It’s a symbol for the unique way that we like to look at design and all that we make.

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It was created with the intention to be remade and reworked. Stretched. Spun. Warped. You name it, we will do it.

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It was created with the intention to be remade and reworked. Stretched. Spun. Warped. You name it, we will do it.

We want it to be carrying as much personality as our team members. Which is why each member of the team has an id that is unique to them, used to represent their individuality, and work. Whenever we send work to clients, or when we are presenting, you’ll be able to tell who’s eye(s) has been across it.

When speaking to our clients, we adapt ourselves to them - if they wear orange and blue, we will too. Call us chameleons. We’d rather put them as centre stage - so we change ourselves to sit in their hues.

In the times when we aren’t able to that - we’ve got a colour palette at hand…but we love change. We love exploration. We love growth, which is why every couple of months we’ll be updating our look with a new colour palette to use.

We hope you like the new us, just as much as we do.

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