Unheralded 

 Champions 

Bringing the National Lottery's latest campaign to life across print, digital and out of home.

At a time where a little cheer can go a long way, the National Lottery honoured the achievements of everyday people by putting their name in lights across iconic UK sporting venues.

id designed signage for the renamed venues in the National Lottery colours. This was part of a wider campaign championing unheralded heroes across local communities, the arts, volunteering and more.

We produced social media assets for the campaign featuring our everyday heroes and some famous faces, alongside key campaign insights.

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id also produced reports featuring profiles and stories of truly amazing individuals across sport, the arts, volunteering and other causes in local communities.

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More work