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Brand Identity work for the philanthropic cause from the Crown Prince Court to work towards ending river blindness.

The Reach campaign is an initiative to end river blindness. Over 200 million people worldwide require treatment for this disease, which is one of the leading causes of preventable blindness.

id worked with the Crown Prince Court to name the campaign, and create a new brand identity and guidelines which were rolled out across all platforms, in print and at live events.

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Just 50 cents / 2 AED can protect a person from river blindness for an entire year, helping millions to see a brighter future.

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