RE:TV 

Brand identity for a new global platform for compelling films and articles by the Sustainable Markets Initiative.

RE:TV is a showcase for inspiring innovations and ideas that point the way towards a sustainable future, curated by editor-in-chief, His Royal Highness The Prince Of Wales.

id has designed the branding and visual identity for RE:TV. Our approach was to create a clean, modern, versatile identity that would play more of a supporting role to these fascinating films and really put the content in focus.

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The colours combine the Sustainable Development Goals with the concept of an old TV test card, while the two TV buttons become a colon and open out the countless possibilities of RE: words.

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