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Brand identity for a new global platform for compelling films and articles by the Sustainable Markets Initiative.

RE:TV is a showcase for inspiring innovations and ideas that point the way towards a sustainable future, curated by editor-in-chief, His Royal Highness The Prince Of Wales.

id has designed the branding and visual identity for RE:TV. Our approach was to create a clean, modern, versatile identity that would play more of a supporting role to these fascinating films and really put the content in focus.


The colours combine the Sustainable Development Goals with the concept of an old TV test card, while the two TV buttons become a colon and open out the countless possibilities of RE: words.

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