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 Sustainable Markets   Initiative 

Brand identity for His Majesty King Charles' fight against climate change and biodiversity loss.


The Sustainable Markets Initiative aims to lead and accelerate the world's transition to a sustainable future by putting Nature, People and Planet at the heart of global value creation.


id has designed the identity for SMI – a modern take on the Prince of Wales feathers, combined with the colours of the Sustainable Development Goals.

The Sustainable Markets Initiative was launched by His Majesty at The World Economic Forum 2020 Annual Meeting in Davos.


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