18-20 St. John Street began life as a sausage casing factory, of all things, in the heart of Farringdon, an area famous for its livestock markets. In its new guise as a contemporary office space, it was in need of a fresh identity.
id was approached by the team to provide new branding to be used across print, website and in and around the building itself.
The final design encompasses elements of colour inspired by Smithfields Market such as ‘copper roof green’, ‘apron blue’, and ‘marble white’.
The wordmark draws inspiration from the round feature window in the building with the ‘o’ accented by the underscore and the stacked numbers take inspiration from old weights and measures.
You can find out more about the development, and see our branding in use on their website.