Surrender by Bono
Content and merchandise design for a new book launch celebrating the career of one of music's most iconic stars.
Focus
Digital & Motion, Merchandise
Bono - artist, activist and the lead singer of Irish rock band U2 has released his new autobiography, Surrender. It's a story of the remarkable life he's lived, the challenges he's faced, and the friends and family who have shaped and sustained him.
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40 Songs, One Story.
id supported on the launch of the book, producing a suite of social media assets and animations bringing to life Bono's creative vision, hand-drawn illustrations and words.
We also produced designs for merchandise, posters, web banners and out of home materials as part of the wider launch, which was supported by freuds through a series of events and media placements.
A book of how, who and a bit of why. Read the book today.