Surrender by Bono 

Content and merchandise design for a new book launch celebrating the career of one of music's most iconic stars.

Focus
Digital & Motion, Merchandise

Bono - artist, activist and the lead singer of Irish rock band U2 has released his new autobiography, Surrender. It's a story of the remarkable life he's lived, the challenges he's faced, and the friends and family who have shaped and sustained him.

40 Songs, One Story.

id supported on the launch of the book, producing a suite of social media assets and animations bringing to life Bono's creative vision, hand-drawn illustrations and words.

We also produced designs for merchandise, posters, web banners and out of home materials as part of the wider launch, which was supported by freuds through a series of events and media placements.

 

A book of how, who and a bit of why. Read the book today.

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