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The Night That Flows
Art direction for a car launch with a difference.
Toyota launched its C-HR model with a seven-scene interactive production – entitled ‘The Night That Flows’ – staged within Printworks London. The experience saw over 100 guests immersed in the story of one amazing fictional night as they flowed through five European cities, including Berlin, Milan, Paris, Barcelona and London.
id helped create the concept, script the production and art direct the scenes, all starring Hollywood actress Milla Jovovich.
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