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Social media identity, animation and content creation for the newest shoppable social network.
Social, Digital & Motion, Art Direction
id, alongside the social team at freuds developed the social media brand identity and ongoing content calendars ahead of the launch of the WeShop app and website.
The WeShop identity was built for digital-first platforms with a modular approach and vibrant palette that brought to life the array of products on offer.
Colour palettes, compositions and social-first templates were crafted to highlight the product categories and capture a sense of excitement and energy.
The result? A contemporary, inviting and flexible design approach that showcased the WeShop brand and their partnerships.