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Brand naming and identity for seven-time Formula 1 World Champion Lewis Hamilton’s Extreme-E racing team.

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X44 will provide opportunities to the next generation of drivers, engineers and technicians whilst highlighting the most serious issues facing our planet and the solutions we can all be part of. 

id has named and designed the brand for X44, its name is in reference to Lewis’ own racing number.

Combining an incredibly vibrant colour palette with raw & expressive graphics, contrasting with classic modern typography makes for a stand-out identity.

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