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You Can Adopt
Brand identity for a nationwide campaign raising awareness of adoption and busting myths around who is eligible to adopt.
Identity, Digital & Motion, Art Direction
You Can Adopt seeks to dispel myths around who is eligible to adopt and to encourage more people to consider adoption.
id created an identity that represents love, hope and the vast array of very different personal journeys of potential adopters.
There are children all over the country looking for loving homes. From younger children to older children, single children to sibling groups, no matter their background, all they need is an adoptive family to change their life.
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